About Us

Successful organisations today realize that Employer Branding plays an essential part of any company’s overall strategy. At the same time, the talent market is changing quickly and the field of Employer branding is becoming increasingly complex.

Since it’s inception in 2014, the Employer Branding Academy has welcomed over 1,000 participants from more than 700 large, medium and small companies. Our goal is to help HR and marketing professionals get to the grips with the fundamentals of brand management, and bring you up to speed with the latest trends and tools. We also want to create a unique network of people practising in the same field that can share experience and best practices.

The Employer Branding Academy is created in partnership with Universum, the global leader in Employer Branding. Using knowledge from global thought leaders, coaches and professionals, our courses are a uniquely blended format that educates and certifies HR, Talent and Marketing Professionals. Our courses provide participants with the skills and expertise needed to attract and retain today’s top talent.


In partnership with our sister company, NIJobs.com, the Employer Branding Academy is coming to Northern Ireland for the first time. NIJobs.com is Northern Ireland's leading e-recruitment platform, working closely with more than 1,400 companies to source qualified, highly skilled candidates and deliver key hires.

“Employer branding is on the rise and we as a company see the need to invest more in the community. The majority of employers realize they can no longer make assumptions regarding how they attract and retain talent and that is why they are reaching out to us for answers. Whether you are new to employer branding or you wish to sharpen your skillset, Employer Branding Academy should be the first point of call for those in the talent attraction industry”.

- Karl-Johan Hasselström, Global COO, Universum 

Meet The Team

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Eva Carlson

Product Owner


Karl-Johan Hasselström

Global COO, Universum


Elena Borta

Client Success Manager

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Dennis Billgren

Business Development & Sales

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Linda Hugod

Business Development & Sales